Privacy Policy

Last updated:

LAK Games is the publishing name used by independent game developer Vladimir Saponenko (“LAK Games”, “I”, “me” or “my”). This Privacy Policy covers lak.games, my Android games distributed through Google Play, and my browser games on third-party platforms. It explains what information is processed, why it is used, who receives it, and how to exercise your privacy rights. The services and features available vary by game and platform.

1. The short version

  • Android games use Google AdMob, Google Analytics for Firebase and Google Play Games Services. These services can process device identifiers, technical information, game activity and advertising interactions.
  • This website uses Yandex Metrica to understand visits and interactions, including clicks on game links.
  • There is no universal LAK Games account. Google Play Games can provide a player identity and game features using your Google Play Games profile.
  • I do not collect payment-card or bank-account details. In-game purchases are processed by the store or platform where you play.
  • I do not sell personal information for money. Advertising services may process information for personalised advertising, subject to applicable law and your privacy choices.
  • If you contact me, I receive the contact details and information that you choose to include in your message.
  • You can request deletion of data controlled by LAK Games and separately manage data held by Google.

2. Who is responsible for data

The data controller for processing that I determine, including information collected on my behalf through services integrated into my games, is Vladimir Saponenko, operating under the name LAK Games. You can contact me at mail@lak.games.

Google and other providers may process information on my behalf or act as separate controllers for their own services, depending on the product and applicable terms. Their policies also explain that processing. You can contact me about data collected through my games, including through integrated services; requests relating solely to your Google account or another provider’s own records should also be addressed to that provider.

3. Information I may receive directly

Messages and support requests. If you email me or contact me through a public profile, I may receive your email address or account name, the content of your message, attachments you choose to send, and information needed to investigate a technical problem.

Game and service reports. Google Analytics for Firebase, AdMob, Google Play and browser platforms provide reports about sessions, gameplay, general location, devices, advertising, technical issues and purchase events. These may include aggregated results and events associated with pseudonymous identifiers. Pseudonymous data is not necessarily anonymous. I use it to understand game usage, maintain features and investigate problems.

Purchase support information. When necessary to validate or troubleshoot a purchase, I may receive a product identifier, transaction identifier, amount and currency, time, platform account reference, and whether the transaction succeeded or was refunded. I do not receive your full card number or payment credentials.

4. Google services and other game platforms

Google AdMob — advertising

Android games use Google AdMob and the Google Mobile Ads SDK to display and measure advertising. The SDK can collect an IP address and approximate location derived from it, device and app information, Android advertising ID when available, app set ID, other applicable device or account identifiers, ad views and interactions, and diagnostic information such as launch time or performance issues. Collection depends on the SDK, device settings and consent choices.

Google processes this information to deliver and measure ads, operate its services, and detect fraud or abuse. App set ID is used for permitted non-advertising purposes such as analytics and fraud prevention. Ads may be personalised, contextual or limited depending on your region, age and choices. Non-personalised ads can still involve technical data and local storage. See how Google uses information from apps that use its services.

Google Play Games Services — player features

Google Play Games Services supports player sign-in and game features such as achievements and leaderboards. When connected, the game can receive your player ID, gamer name and avatar, and exchange scores, achievements and other data needed for supported features. Saved progress is processed through this service only in games that support cloud saves. Your gamer profile and results may be visible to others according to the feature and your Google Play Games privacy settings.

Sign-in may occur automatically according to your Google Play Games settings. Google also collects service analytics and diagnostics. You can manage profile visibility and game access in your Google settings. Deleting Google Play Games data and deleting data held by LAK Games are separate actions; see data deletion below.

Google Analytics for Firebase — game analytics

I use Google Analytics for Firebase in Android games to understand how people play and improve the games. It processes an app-instance identifier, device and operating-system information, app version, language, approximate location derived from IP information, sessions and game events. Events may include first launch, engagement, screen views and gameplay actions recorded by the game. Where a game offers purchases or ads, related events can include product identifiers, price, currency and ad interactions.

Analytics can also collect the Android advertising ID when enabled and available. Data collection and any use for advertising depend on the game’s configuration, linked Google services and applicable consent choices. I can access analytics reports and pseudonymous event information through these services. For details, see Google Analytics for Firebase data disclosures and Firebase privacy information.

Browser platforms and stores

Google Play processes store activity, downloads and any purchases under its own policies. For browser games, platforms such as Yandex Games, PlayHop and Poki and their partners may process IP addresses, browser and device information, approximate location, cookie or device identifiers, consent choices, game activity, ad interactions, purchase records and fraud-prevention signals.

This information is used to deliver games, support platform features, process purchases, measure performance and advertising, and protect the service. Those platforms provide their own privacy information and controls.

5. This website

Lak.games is a static portfolio website without a registration form. The AdMob, Google Analytics for Firebase and Google Play Games integrations described above are used in games, not loaded by this website. The hosting provider may process standard server logs, including IP addresses and request details, for security and delivery purposes.

This website uses Yandex Metrica for traffic and usage analysis. Yandex may process IP addresses, browser and device information, approximate location, referrer and page URLs, page views, and interactions. Cookies and local storage can identify repeat visits. The tag is configured for link tracking, click maps and Session Replay, which can record interactions with page content. Clicking a game link also sends the game name, platform and destination URL as an analytics event. I use these reports to understand visits and improve the website.

See the Yandex Privacy Policy and Yandex Metrica cookie information. You can block or clear cookies and site storage through your browser; blocking cookies alone may not prevent all technical requests to Yandex. Contact me about website analytics data using the privacy request details below.

The website contains external links and YouTube videos embedded in Privacy Enhanced Mode. When an embedded video loads or you follow an external link, the third-party service may receive technical information such as your IP address and browser details. Its own privacy policy then applies.

6. Why information is used

  • to provide, operate, test and improve games;
  • to save progress or enable platform features where available;
  • to process and support optional in-game purchases;
  • to display, measure and protect advertising;
  • to diagnose crashes, prevent abuse and keep services secure;
  • to answer support messages and exercise or defend legal rights; and
  • to comply with applicable legal obligations.

Where applicable law requires a legal basis, I rely on performance of a contract for requested game features and purchase support; legitimate interests for security, fraud prevention and handling support requests; and legal obligations for records that must be retained. Consent is required for advertising, analytics or access to device storage where applicable law requires it. Accepting the Terms and Conditions or simply playing a game does not replace that consent.

Your advertising and analytics choices

  • Use the privacy or consent options presented in the game or hosting platform to review or withdraw choices. Where consent is required, relevant processing must be based on that consent. If you cannot find a control, contact mail@lak.games.
  • Android settings provide controls to reset or delete the advertising ID, depending on your Android version. This does not delete previously collected data or disable all analytics and advertising.
  • Google account settings provide additional controls for Google services and advertising. These controls do not necessarily replace a game’s own consent choices.
  • Manage Google Play Games sign-in and profile visibility through your Google Play Games settings. Withdrawing access can affect connected features.

Withdrawing consent does not affect processing that was lawful before withdrawal. Requests about data already collected can be sent using the deletion instructions.

7. Sharing and sale of information

I do not sell personal information for money or rent player lists. Information is disclosed to Google through the AdMob, Google Analytics for Firebase and Google Play Games integrations described above, and to Yandex through website analytics. Other recipients can include hosting and support providers, the platform where you play, and payment providers when you make a purchase. I may also disclose information where legally required or necessary to prevent fraud and protect legal rights. Providers process information under the applicable service contracts, privacy terms and law.

Advertising services may use information for interest-based advertising where permitted. Some privacy laws describe certain advertising disclosures as a “sale” or “sharing” even when no money is paid. You may have a right to opt out of such processing; use the relevant privacy controls or contact me. The privacy choices section explains available routes.

8. Third-party services

The services used for a particular game depend on where it is published. Relevant policies may include:

Please review the privacy controls and policy shown by the platform you use, as its practices may differ by country, age and consent choice.

9. Children’s privacy

Some LAK Games titles may be suitable for a general or family audience, but the games do not require children to create a LAK Games account, submit contact details, upload content or use an in-game chat operated by me. I do not knowingly collect personal information directly from children.

Age ratings and intended audiences are specified for each title on its store or platform page. The use of third-party services does not remove my responsibility for data processing in my games. Where children’s data is involved, applicable age, parental-consent and advertising restrictions apply. A parent or guardian with a concern about a child’s information, including data processed through a game service, can email mail@lak.games. I will review the request and arrange deletion where required.

10. Retention and security

Support correspondence is normally kept only while needed to resolve the request and for no longer than 24 months after the last communication, unless a longer period is required for legal, tax, fraud-prevention or dispute purposes. Purchase records are kept only as long as reasonably needed for validation, support and legal obligations. Aggregated information that no longer identifies a person may be retained for game analysis.

Analytics information is retained according to the retention settings for the game’s Google Analytics property and Google’s deletion processes. Retention depends on the type of record and, for some identifiers, subsequent activity; aggregated reports may remain available longer. Data under my control is kept only while needed for the purposes described in this policy or applicable legal obligations. You can contact me for details concerning a particular game or request deletion as described below. Google separately determines retention for its own account, advertising and platform records under its policies.

I use reasonable safeguards to protect information under my control and limit access to what is needed to operate and support the games. Google documents encrypted transmission for its Mobile Ads, Google Analytics for Firebase and Play Games Services SDKs. No online system can be guaranteed completely secure.

11. International processing

Games are available internationally. Google and other providers may process information outside your country, including in the United States and other countries where they operate. Where applicable law requires transfer safeguards for processing under my control, the relevant provider agreements and legally recognised transfer mechanisms apply. Google’s and Firebase’s privacy information explains their processing locations and safeguards in more detail.

12. Your privacy rights

Depending on your location, you may have rights to request access, correction, deletion or a copy of personal information; object to or restrict processing; withdraw consent; and complain to your local data-protection authority. You will not be discriminated against for making a valid privacy request.

Send requests concerning information that I control, including data processed on my behalf by integrated services, to mail@lak.games. I may need limited information to verify and locate the relevant records. I will respond within the period required by applicable law. If information is held solely under another provider’s control, I will explain how to contact that provider.

13. Request data deletion

To request deletion of personal information controlled by Vladimir Saponenko / LAK Games, email mail@lak.games with the subject “LAK Games data deletion request”. You can make a request without installing or opening a game.

  • Include the game name, the platform (for example, Google Play), and what you want deleted.
  • If available, include the player or support ID shown in the game so I can locate the relevant records. If you do not have an ID, explain that in your message and I will help determine what can be located.
  • For support correspondence, write from the email address used previously where possible. Do not send passwords, payment-card details or identity documents with your initial request.

After any necessary verification, I will delete identifiable support records and game or analytics data under my control that can be associated with you, including by requesting deletion through service-provider tools where applicable. Truly anonymous aggregates cannot be linked back to you. Records needed for legal obligations, fraud prevention or an ongoing dispute may be retained for that purpose; if this applies, I will explain the reason and relevant retention period. Provider backup and deletion cycles may delay complete removal after a request is processed.

Google Play Games data

You can separately remove a game’s Play Games data or your Play Games profile using Google’s instructions for deleting Play Games data. This may remove achievements, scores or saved progress, depending on the game. It does not automatically delete information held separately by LAK Games or other Google services.

Uninstalling a game or clearing its local storage does not automatically delete information already transmitted to online services. Deleting game data does not delete your Google account or automatically refund purchases. To manage Google’s own account or advertising records, use Google’s privacy controls in addition to contacting LAK Games where appropriate.

14. Changes to this policy

I may update this Privacy Policy when a game, platform, legal requirement or data practice changes. The new version will be posted on this page with a revised “Last updated” date. Material changes will be highlighted in the game or on the website when reasonably possible.

15. Contact

Privacy questions and requests can be sent to Vladimir Saponenko / LAK Games at mail@lak.games.

← Back to LAK Games